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By: Christine Esposito
The Global Wellness Institute’s Global Wellness Economy Monitor report reveals a wellness market surging post-pandemic. According to a new report released in Q4 2023 by GWI, the industry has made a powerful recovery. If the market was worth a record $4.9 trillion in 2019—and then shrank 11% to $4.4 trillion in the pandemic year of 2020—GWI's research indicates that the wellness economy has seen recent, economy-defying momentum. GWI says it grew 27% since 2020 to reach $5.6 trillion, with seven of the 11 wellness sectors now surpassing their 2019, pre-pandemic values. In this video, GWI’s wellness experts discus research wellness economy, which it says is forecast to grow another 52% by 2027.
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